Dr. Abdul Bashiru Jibril is an accomplished academic researcher with a profound commitment to fostering sustainable development and economic empowerment. He joins the VisionAID team to strengthen its initiatives in youth employment, entrepreneurship, and sustainable business, bringing a wealth of international experience and a robust, research- driven approach to the organization. As an Assistant Professor in Marketing, Dr. Jibril's work bridges critical areas of VisionAID's mission: technology adoption, social media analytics, brand management, and smart tourism and sustainable entrepreneurship. His research, published in leading academic journals like the International Journal of Information Management and Journal of Consumer Behavior frequently focuses on the dynamics of emerging and developing economies, ensuring his insights are both globally informed and locally relevant. This expertise in understanding market behavior and the drivers of digital adoption is essential for creating viable employment pathways and supporting sustainable business growth. Beyond his academic credentials, Dr. Jibril is a proven leader in internationally funded projects with a direct impact on employment. His work as a Research Fellow with the Fairwork Project at the Oxford Internet Institute (The University of Oxford, UK) has equipped him with practical experience in assessing and improving working conditions in the platform economy. He has served as Principal Investigator on projects like the "Fairwork Morocco Ratings" and the "Business Process Outsourcing (BPO)" project in collaboration with GIZ Germany, directly engaging with the standards and realities of the modern job market. This hands-on experience in evaluating employment sectors and collaborating with international stakeholders provides a strong foundation for developing effective, evidence-based programs for VisionAID . Dr. Jibril's career is dedicated to bridging the gap between academic theory and tangible social impact. He is eager to leverage his background in research, project management, and stakeholder engagement to help VisionAID design and implement innovative solutions that empower youth, foster entrepreneurship, and create a more prosperous and inclusive future for the communities it serves.
Email: mallambash13@gmail.com